If you want to make a difference for your company, capture more market share, launch new products and services more successfully, and create business strategies that work in the marketplace, market research is a necessity.
The Marketing Resultants Group is a marketing strategy firm and creative agency that translates our clients’ vision into marketplace reality, through the smart use of market research.
We deliver in-depth and actionable market research insights so you can have every confidence your decisions are inspired by the consumer voice
We lead our clients to revelations that inspire new programs, new tactics, and new solutions to grow their revenue and profits.
Our goal at the Marketing Resultants Group is to help you understand your customers so that you can refine your product concept testing, create branding messages that accurately speak to your audience, and develop a marketing plan that leads to real conversions, greater customer loyalty, more revenue and increase profits.
We understand that identifying and removing blind spots via market research can provide transformative opportunities in your business. Our guiding principle is that your customers know best, so we help you identify their needs by conducting qualitative market research, which includes methods such as focus groups, in-depth interviews, surveys and quantitative research. When we combine our qualitative insights with statistics and predictive marketing analytics, you’ll gain a true picture of who your customers are and what they’re looking for.
Every company and every brand needs an ‘it’ factor. What’s an ‘it’ factor? It’s that single, can’t-get-it-anywhere-else, got-to-have-it value that you deliver to the marketplace. If you have—or can create—a compelling ‘it’ factor, then you will have consumers acting like your brand’s ambassadors; touting your company’s product’s or service’s greatness. (think ‘Apple’)
But before you can understand how your brand needs to evolve–and what your ‘it’ factor is– you need to understand how you are perceived in the marketplace; you need to understand how your customers and potential customers respond to your brand’s current value proposition.