Scott Lippitt is the founder and Chief Resultant of the Marketing Resultant Group. After graduating from Duke University, Scott went directly on to Columbia University where he received an M.B.A. in marketing. Scott Lippitt went on to work at national/international advertising agencies (Ogilvy, Ally & Gargano and Doner), as well as for Old Spice (Shulton, Inc.), Black & Decker and Quiznos.
Scott Lippitt has created a virtual A-Team of marketing specialists that span different levels of quality, experience and fees. We have years of experience working for big, Madison Avenue ad agencies and in corporate marketing departments. We have ivy-league MBAs (and even smarter non MBA-types), as well as truly talented creative people we can assign to your project.
Scott Lippitt can be your outsourced CMO or he can customize a team of brand strategists that combine business, marketing, communications, and design thinking to develop meaningful, differentiated, and authentic brands for companies big and small, start-ups or established. We don’t just come up with what’s cool; we craft the message your customers want to hear, need to hear… and one that you can deliver on and one that will deliver the desired result. Scott Lippitt has seen firsthand how the power of brand can elevate a company and even a solopreneur, from a commodity to a valued partner; how it can rescue a business from the trenches of an impossible-to-win price war, and how it can motivate employees and customers alike to become full-fledged fans. We are not merely interested in winning creative awards, or have others in the industry pat us on the back. We are interested in only one thing… developing marketing tools that get you results.
We’re Revenue Fanatics.
Why revenue and not sales? Sales results can hide a host of business ills.
Revenues take into account everything that could impact the bottom line. We have absolutely no interest in filling the top of the sales bucket, only to see those dollars leak out gaping holes on the sides and at the bottom.
What good does it do to drive topline sales when your business is hemorrhaging in the areas of product delivery, service, CRM, consumer promotions and others?
We look at the total business, not just the sexy parts.
Scott Lippitt is more than willing to get his hands dirty, and dig deep to uncover the issues that are negatively impacting your revenues (OK, we were going to say that “We look at the total business, but stare at the sexy parts.” But that is just objectification and seemed a tad bit sexist. Hey, we’re just human).
We’re not for everyone.
Ask yourself, do you advertise because you want to have your name associated with really cool marketing, or do you market because you want results? Scott Lippitt thinks of it this way:
Do You Want to Be Rich… or Famous? If you said you want to be famous and have your name associated with really cool ads, get your sorry ass to another web site. You don’t belong here.
We make businesses succeed… and people rich. That’s what we do.
We’re like the Switzerland of marketing.
We’re truly neutral. We’re not only media neutral; we’re marketing neutral.
We live by one powerful, but surprisingly simple rule. We don’t give a damn how the bottom line results are obtained as long as they:
- Don’t mortgage the future in the process
- Generate positive brand equity
- Are lasting
Maybe that means the bottom line revenue increase comes from a well executed CRM effort… maybe not.
Maybe that means it comes from a new product idea… maybe not.
Maybe that means it comes from a well conceived promotions effort… maybe not.
Maybe that means it comes from an insightful strategic shift… maybe not.
And maybe that means the bottom line revenue increase come from a brilliantly provocative communication campaign… but then again, maybe not.
We don’t give a flying frigate bird what we need to do to make it happen…as long as it does.
To us “Supplier” is a four-letter word. So don’t have a potty mouth.
We’ll strike the word “supplier” from your vocabulary. We’re not one of your suppliers; although we will supply you with a number of great revenue driving ideas, in addition to the occasional coffee, bagels and pastries. We sincerely hope you don’t consider any of the companies that provide you with products and services, suppliers. Because that likely means you’re under-utilizing them or worse, not getting their best effort.
We’re your business partners, and as such, we’re passionate stakeholders in your business.
Partners share a level of risk…and reward. Does a supplier do that? A passionate stakeholder works the weekend to get the project done, not because they have to, but rather, because they want to. Does a supplier do that?
Who is this guy, Scott Lippitt, that keeps talking about himself in third person?
He is hungry, viciously quick-witted; loves marketing; understands business and what it takes to succeed. As the Founder and Chief Marketing Resultant, Scott Lippitt is your best friend and your competitors’ worst nightmare.
Scott Lippitt will never make it about him and you’ll never hear talk about his awards, but he’ll carry pictures of our clients and their products.
Scott Lippitt
You know that guy who had the talking dog who tried to divulge the secret family recipe in the Bush’s baked beans commercials? How about the guy who did the voiceover of the Arby’s Oven Mitt? Scott Lippitt never did any of those things. But he did manage the advertising for those campaigns and for such large national advertisers as Hershey’s, Hallmark, Duracell, Lever Bros., Hardee’s, Dunkin’ Donuts, Arby’s, Progressive Insurance, Bush Bros. at some of the nation’s top advertising agencies – now ask your Account Executive how many large, national clients they’ve managed. Come to think of it, Scott Lippitt may have been pretty good as the voiceover of the Oven Mitt… he has a face for radio.
Scott Lippitt graduated from Duke University (he’s a huge college basketball fan) and has an MBA from Columbia University (yeah, the ivy league one in NYC). Given his educational pedigree, you would think Scott Lippitt would be a snob. He’s actually the exact opposite. His business expertise spans professional services, retail, insurance, CPG, food, restaurants. Scott Lippitt has also worked in the marketing departments of Old Spice (Shulton), Black & Decker and Quiznos.
Scott Lippitt is married to Pam Lippitt for 26 years, and has two sons. In his free time, Scott Lippitt likes to go out for dinner (he’s fancies himself as a foodie), attend the theater (doesn’t that sound posh!), read, and play fantasy football (he’s probably looking at the waiver wire now).
Want to Talk with Scott Lippitt?
It’ll be the most fun you’ve had all day… and he promises not to talk in third person. He just does it here for SEO purposes!